eCommerce brands: How to fix the accuracy of your marketing data

This playbook will outline the importance of 1st Party Data and how your brand can implement more efficient data-gathering strategies.

This playbook will cover:

1. The demise of cookies and the age of privacy

2. How brands can collect more 1st Party data

3. Using 1st party data to close your data gap

4. A full guide to 1st Party Data Tracking setup